The Future of Signage

One of the hottest trends is the sign industry is the growth of digital billboards. While digital billboards are similar to electronic message centers (EMCs), there are a few important differences. The most obvious difference is that a digital billboard is much larger than an EMC. Digital billboards are also usually placed in different locations than EMCs. Digital billboards provide the most success when used along high traffic roads and busy highways and interstates. Often, they are not in the same location as the business itself.

Greater ROI

Digital billboards can provide a much greater ROI than any other type of digital sign. If used correctly, it will take only 12 months for you to start seeing an ROI for your digital billboard. The amount of ads you can display, and the frequency of those ads allows you to far more products and services faster. Greater exposure means more business for you!

In the Public’s Mind

Choosing to advertise with a digital billboard also has a major impact on your business’ public perception. If a customer doesn’t need your product or service today, the digital billboard can help keep your business in mind for when they do need you. Since they use the latest LED sign technology in the industry, you are showing everyone you are ahead of the curve by choosing a digital billboard. A vibrant and dynamic digital billboard also becomes a landmark in the area that keeps your business in the public conscious.

Permitting Digital Billboards

Permitting for a digital billboard is more rigorous than other signage. Digital billboards must be permitted by the state and the city where it will be located. Some states and cities have banned digital signage completely. Husk will work with local sign companies and municipalities to ensure that the permitting process goes as smoothly as possible.

The Husk Difference

So why should you purchase your digital billboard from Husk Signs? We have created our own line of LED modules called HCI LED that are the best in the industry. The average lifetime of an LED module from HCI LED is approximately 11 years, which saves you time and money. We offer a lifetime of training and support, so if you have any issues with your digital billboard, we are on call 24/7 to help you fix it. We can even access your digital billboard remotely to solve many common issues. Most importantly, Husk has a 100% satisfaction guarantee for our digital signs. If you aren’t completely satisfied with your digital billboard, Husk will buy it back from you and remove the sign at no cost to you. Learn more about our special guarantee here.